Marketing automation ROI is declining sharply as businesses struggle with data integration, AI adoption, and evolving customer expectations. New Zealand companies must adapt their strategies to avoid falling behind in this rapidly changing landscape.
New Zealand enterprises are fundamentally shifting their software procurement strategies, with peer SaaS reviews becoming the primary driver of purchasing decisions. Local review platforms have captured 340% more enterprise users this year, while homegrown SaaS providers gain unprecedented traction against international competitors.
Rocket Lab’s Neutron rocket has entered final testing at Mahia Peninsula, marking a major NZ tech breakthrough in heavy-lift space launch capabilities. The milestone positions New Zealand among elite space-faring nations but raises questions about sustaining competitive advantages.
